Episode 23: Throwback - Luis Leal; Sticking to What You’re Great At!
Hey there, insurance enthusiasts! Mitch Gibson here, and I'm thrilled to take a stroll down memory lane with a throwback episode of The MVP Podcast. In this episode, I had the pleasure of chatting with the incredible Luis Leal from Leal Insurance Services. Luis joined me on the show to share his marketing habits, his success in building a thriving Facebook "Dad's Group," and the importance of sticking to what his agency does best. Let's dive into the highlights!
Luis kicked off our conversation by sharing how he first learned about the Independent Agents Owners Alliance (IAOA). It's always inspiring to hear how industry professionals discover valuable resources and communities that contribute to their growth.
We delved into Luis' strategies for letting people know more about him through his Facebook presence and community involvement. By showcasing his personality and actively engaging with the community, Luis has created meaningful connections that foster trust and generate leads for his business.
Luis shared the types of personal content he posts on his Facebook group, giving us a glimpse into his approach. By sharing relatable experiences and engaging with the group members, he has cultivated a supportive and authentic online community.
We explored the marketing and media strategies Luis employs to work effectively with his producers. By leveraging various platforms and tools, he maximizes the reach and impact of his agency's marketing efforts.
Luis provided insights into his experience with implementing the Glovebox app for his clients. Embracing technology while maintaining a human touch is a delicate balance, and Luis has found ways to leverage digital solutions to enhance the client experience.
Differentiating himself from competitors is a priority for Luis. He shared the traits and values that set his agency apart, emphasizing the importance of bridging the gap between insurance giants and clients. Luis is committed to building an agency that delivers exceptional service tailored to the client's needs.
We delved into the pros and cons of working with new contractors, a clientele that Luis's company attracts. Luis provided valuable insights into this segment and highlighted the strategies he employs to leverage subcontractors effectively, giving his agency a competitive edge.
As our conversation wrapped up, we engaged in some speedy questions to get to know Luis on a personal level. We discovered his favorite color, sports team, sports, place, and even the person he would like to spend time with. These quick-fire questions added a touch of fun to the conversation.
Luis also shared a heartwarming coaching experience he had with his son's school game, reminding us of the joy that comes from engaging in the passions of our loved ones.
In closing, Luis's agency aims to build a bridge between big insurance companies and clients, delivering exceptional service through various channels. They embrace technology while remaining committed to small-town service. Their tagline, "big city insurance small town service," perfectly encapsulates their vision.
Thank you for joining me on this insightful journey with Luis Leal. Stay tuned for more engaging episodes of The MVP Podcast!
